Being Akro Is...

We all have our addictions, our vices, our favourite little rituals. Something about them just keeps us coming back - whether it’s the taste, the hit, the high, the rush, or that all-too-brief moment of absolute tranquility. For us here at Akro, it's the smells that do it; the bitter hit of a morning espresso, the cold, smokey blast of bourbon falling over ice, the first drag of a post-coital cigarette, the unmistakable aroma of hashish floating through the city air in summer. When it comes to fragrances, we understand that our favourite scents aren't always flowers and fruits. We know that sexy doesn't always mean sweet, that wellness doesn’t smell half as alluring as naughtiness. We like to push our fragrances well beyond the established boundaries - exploring our indulgences and bottling them for your pleasure; using notes like warm leather, black coffee, top-shelf whiskey, dark chocolate, sticky weed and strong absinthe. We try to innovate just as much as we invigorate - forever searching for the middle ground between fantasy and reality, pleasure and pain, science and sex. We make fragrances for people that don't like to say no.

About Us

Akro is the brainchild of three very distinct personalities, who have crossed cities, disciplines and mindsets to create a unique fragrance brand - one which was birthed in the age of instant gratification, but rooted in the traditions of artisan perfumery. It all started a few years back, when young West Londoners Jack Miskelly and Anaïs Cresp met whilst working the bars and pubs of Ladbroke Grove. They spent many a heady night together; pouring drinks, laughing with the locals, accepting drinks as tips and soaking in the different beats, sounds and dialects of the area, before eventually falling for each other. Jack and Anaïs then spent a lost summer together, partying across Paris and London, indulging in everything those cities had to offer and constantly talking about their dreams and ideas for the future. Eventually, all those late night cigarette chats led to something constructive: the idea of bottling our addictions. The world of perfumery was one Anaïs knew well. Her father, Oliver Cresp, is one of the world's foremost practitioners of the art - the man behind some of the most well-known fragrances on the planet. Together the three of them began to share ideas, stories and eventually scents. Soon enough, Akro was born. When it came to the decision of where to base Akro, there was only one choice: Ladbroke Grove, the place where it all began - the home of Trellick Tower, Portobello Market, Honest Jon’s, a hundred pirate radio stations, a thousand hookah pipes, Joe Strummer, AJ Tracey, the characters of Martin Amis, those grand old Irish pubs on the high street and the omnipresent buzz of the Westway. Every day, Akro finds inspiration in the streets in the world around us, in the streets of W10, in our everyday addictions and the dreams we hold close to ourselves.
Image Of The Founders

Akro Instagram

We are AKRO.

We share the same addiction, the same recklessness, the same desire to let go. Nothing holds us back. We venture into the field of excess, and share our temptations. We are a gang, a clique, a group. We are a family. We lay claim to our inalienable right to enjoy life to excess.

Join us @akrofragrances.